Why we started
The call comes at nine at night.
It is your grandson. There has been an accident, he is scared, he needs money tonight and he is begging you not to tell his parents.
It is his voice. The pauses. The way he says your name.
He is not on the phone. Thirty seconds of him talking in a video he posted two years ago was enough to build it, and the person using it has never met him.
Photo via Unsplash. Not an actual customer.
Anyone with a parent who answers the phone
Parents of kids who install anything
People who run their life from one laptop